DEI backlash: Why silence is the biggest risk to reputation

'Retreating or staying silent isn't the safe option that many leaders think it is'

clock • 4 min read

As DEI backlash continues, the temptation to play it safe is understandable. However, the bigger risk is losing trust, both within and outside your organisation, writes Advita Patel

The conversation around diversity, equity, and inclusion (DEI) is shifting and not in the way many leaders had hoped. In boardrooms across the UK and beyond, whispers of discomfort are getting louder. Leaders who once championed DEI are hesitating, worried they'll find themselves on the wrong side of a public backlash. From social media storms to politicised headlines, the climate feels more polarised, and suddenly, what once felt like progressive leadership now feels like a reputational minefield. However, retreating or staying silent isn't the safe option that many leaders think ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

MKC Invest backs robotics as physical AI takes off

MKC Invest backs robotics as physical AI takes off

Conducts four-week internal research project

Sophia Panayi
clock 03 July 2026 • 2 min read
Feel Good Friday: Free paraplanning mentoring initiative expands

Feel Good Friday: Free paraplanning mentoring initiative expands

The Paraplanner Club partners with Fundment

Professional Adviser
clock 03 July 2026 • 1 min read
Wesleyan launches two with profits funds for advisers

Wesleyan launches two with profits funds for advisers

Available on Aberdeen, Nucleus, Wealthtime and Hubwise platforms

Sophia Panayi
clock 03 July 2026 • 2 min read