Owning the 'why?': Verona Kenny reflects on six months at Aberdeen Adviser

If you have read up on leadership, you may be familiar with Simon Sinek's quote: "People don't buy what you do; they buy why you do it." When I took up the role of chief distribution officer at Aberdeen Adviser just over six months ago, I had a fair few people ask me why. It might seem a reasonable question. For me, it was a no-brainer. Who doesn't want to work for an industry titan, the second largest in its field, with a transformation job to do? Don't get me wrong: I walked into the business with my eyes wide open and was under no illusion about the work needed to be done. I cou...