Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

clock • 3 min read

Naomi Greatorex shares an update on client protection-orientated conversations in light of the chancellor's last Budget...

Since the 2024 Autumn Budget, there has been a change in the protection conversations we are having and the type of clients that are being referred to us from our professional network. As advisers help their clients navigate their inheritance tax (IHT) planning options, there seems to be a shifting demographic in terms of the type of client actively looking to engage in protection planning conversations. Historically, the IHT market has been comprised of those aged 60 and over. Following the changes to IHT for business owners, however, there is an emerging market for people aged 45 an...

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