Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

clock • 3 min read

Naomi Greatorex shares an update on client protection-orientated conversations in light of the chancellor's last Budget...

Since the 2024 Autumn Budget, there has been a change in the protection conversations we are having and the type of clients that are being referred to us from our professional network. As advisers help their clients navigate their inheritance tax (IHT) planning options, there seems to be a shifting demographic in terms of the type of client actively looking to engage in protection planning conversations. Historically, the IHT market has been comprised of those aged 60 and over. Following the changes to IHT for business owners, however, there is an emerging market for people aged 45 an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

FCA Pure Protection Market Study interim report delayed to 2026

FCA Pure Protection Market Study interim report delayed to 2026

Quantitative Outputs published

Cameron Roberts
clock 12 December 2025 • 4 min read
FCA to simplify insurance rules to 'support growth and innovation'

FCA to simplify insurance rules to 'support growth and innovation'

Further reviews waiting in the wings

Cameron Roberts
clock 09 December 2025 • 2 min read
Budget 25: The protection and health headlines

Budget 25: The protection and health headlines

NHS, welfare reform, NI, economic inactivity and more

Cameron Roberts
clock 27 November 2025 • 2 min read