Vigilance still the best defence against ever-sophisticated AI scammers

'These days you can't even trust what is in front of your eyes'

clock • 3 min read

Roger Brosch urges advisers and clients to remain vigilant as the sophistication of AI scammers increases...

We have seen high-profile examples of the way artificial intelligence (AI)-generated "deepfake" audio and video have been used to instigate political and social division. Sadiq Khan's voice was copied in a widely-circulated audio clip and Ukraine's president, Volodymyr Zelensky, was apparently filmed, saying Ukraine was to surrender in the war against Russia. Both these disinformation attempts were rumbled but that didn't stop them being seen by many people on social media. After writing before about the power of AI to be truly and wonderfully transformative, the flip side is, equally...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read