The journey towards hyper-personalisation in financial advice

Having worked as a financial adviser myself for more than a decade earlier in my career, it seems to me that good financial advice was always about hyper-personalised advice – the more personalised the better. Sound financial planning has always been built on trust and trust has relationships at its foundation. Fact-finding was never just about facts, but facts flavoured with feelings, aspirations, worries, stresses, behaviours, and family values. Financial objectives risk being dry without colouring them with what makes for happiness, and contentedness, as well as an understanding of pe...