Progress and pitfalls: Addressing Consumer Duty's first pillar

Empowering consumers in the marketplace

clock • 3 min read

Stephen Mitchell explores Consumer Duty's first pillar, focused on products and services, and explains how advisers can overcome potential pitfalls when addressing their responsibilities

In an era marked by rapid advancements and changes in consumer expectations, the need for a comprehensive framework that balances consumer rights and economic growth has taken centre stage. The introduction of the Consumer Duty represents a significant stride in this direction, bringing about a paradigm shift in how consumers are protected and empowered. With its recent implementation at the end of July this year, the Consumer Duty's first pillar, focused on products and services, has gained prominence for its potential to reshape the consumer landscape; yet there are still pitfalls tha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 03 August 2026 • 5 min read
Sandy McGregor: Happy third birthday to Consumer Duty

Sandy McGregor: Happy third birthday to Consumer Duty

Third anniversary of landmark regulation on 31 July

Sandy McGregor
clock 31 July 2026 • 1 min read
'The single biggest force shaping advice business models': Three years of Consumer Duty

'The single biggest force shaping advice business models': Three years of Consumer Duty

'It has not bedded in quietly'

Emma Napier
clock 31 July 2026 • 4 min read