Why AI will never replace adviser/client relationships

Do we need emotional intelligence if we have artificial intelligence?

clock • 4 min read

Louis Williams looks at the developing world of AI and explains why emotional intelligence in advice has never been more important

The progress of artificial intelligence (AI) in recent years has led to the increase of digital advice within our industry. However, research showed that despite these developments, 73% of respondents had a preference for advice from a human, with 71% concerned that robo-advice would not be appropriate for their financial needs, according to data from Openwork in 2022. There are two major factors that may lead to these findings, firstly, a robo-adviser will have a limited understanding of a client's needs and objectives which may result in solutions that are not entirely appropriate. Sec...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Need financial guidance? There's a bot for that

Need financial guidance? There's a bot for that

Generative AI-powered bots or agents could be key to democratising financial guidance, writes Paul Muir

Paul Muir
clock 27 January 2026 • 4 min read
What advisers want from technology providers

What advisers want from technology providers

Innovation, or for things to just work better?

Professional Adviser
clock 23 January 2026 • 1 min read
Ten trends which will drive AI in financial advice in 2026

Ten trends which will drive AI in financial advice in 2026

'The question now is not whether AI can help, but how'

Mark Whitcroft
clock 23 January 2026 • 4 min read