Russell Andrews: Gamification - winning hearts and minds

Building loyalty

clock • 5 min read
Russell Andrews: "The starting point for gamification is identifying what motivates, satisfies and drives engagement for clients and employees."
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Russell Andrews: "The starting point for gamification is identifying what motivates, satisfies and drives engagement for clients and employees."

Gamification is about identifying what triggers something inside all of us to act or change our behaviour during a specific experience, writes Russell Andrews. Here he explains why advice firms need to get involved...

Combining finance and behavioural science is nothing new. In fact, it's been a mainstream topic of discussion and a key part of business and product design for well over a decade now. However, we have...

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