Tim Sargisson​: Advisers need to get 'back to basics' to build consumer trust

'Shape up or ship out'

clock • 3 min read

There are no shortcuts to building consumer trust, writes Tim Sargisson. But getting the basics sorted, such as complying with SM&CR and other regulatory diktats, is a good place to start

In last month's blog, I highlighted a recent survey from My Pension Expert which reinforced something we have all understood for some time, that consumers remain reluctant to seek advice due to the continued lack of trust in financial services. I've recognised that the adviser community splits broadly into two camps. Firms who understand that proper client engagement is built on solid foundations of regulation coupled with appropriate levels of governance and oversight - and those that don't. This awareness stems from the early years of the 2010s, when as CEO of James Hay it was clear...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FIF25: Advisers 'apprehensive' about committing to lower-cost bases

FIF25: Advisers 'apprehensive' about committing to lower-cost bases

Clever IM’s George Cliff spoke at the Future of Investment Festival

Sahar Nazir
clock 04 June 2025 • 1 min read
Advisers not using AI have 'no fighting chance going forward'

Advisers not using AI have 'no fighting chance going forward'

‘Don’t look for one AI tool to do everything’

Sahar Nazir
clock 04 June 2025 • 3 min read
Most advisers consider fewer than 10% of their clients as vulnerable

Most advisers consider fewer than 10% of their clients as vulnerable

Focus on vulnerable clients remains on FCA’s radar

Isabel Baxter
clock 03 June 2025 • 1 min read