Tim Sargisson​: Advisers need to get 'back to basics' to build consumer trust

'Shape up or ship out'

clock • 3 min read

There are no shortcuts to building consumer trust, writes Tim Sargisson. But getting the basics sorted, such as complying with SM&CR and other regulatory diktats, is a good place to start

In last month's blog, I highlighted a recent survey from My Pension Expert which reinforced something we have all understood for some time, that consumers remain reluctant to seek advice due to the continued lack of trust in financial services. I've recognised that the adviser community splits broadly into two camps. Firms who understand that proper client engagement is built on solid foundations of regulation coupled with appropriate levels of governance and oversight - and those that don't. This awareness stems from the early years of the 2010s, when as CEO of James Hay it was clear...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read
Deal Dive: Advice firm deals 2025 wrapped

Deal Dive: Advice firm deals 2025 wrapped

Deals announced in Q4 before the year ended

Isabel Baxter
clock 27 January 2026 • 2 min read
Ahmed Bawa: The changes advisers are asking for in 2026

Ahmed Bawa: The changes advisers are asking for in 2026

Functionality, not workarounds

Ahmed Bawa
clock 27 January 2026 • 4 min read