Lawrence Cook: The L'Oréal test - are you worth it?

I have never bought a L'Oréal product but judging by the advertising I am guessing it is at the more expensive end of the market for making us look even more beautiful. The tag line ‘because you're worth it' is memorable and the success of a more expensive product is of course down to the consumer perception of value. If the consumer gets value from the cost of buying the product they are more likely to stay loyal and buy again. Financial services are not much different in price offerings. To pay for a high-quality financial planning service a client needs to pay for it. The fact that...