Tom Ellis: Platforms cannot buy success

Although physics theory tells us that entropy in the universe is always increasing and everything becomes more and more disorderly as time goes on, nature does find its way of tidying things up. Rivers calm to carve smooth curves of streams through the countryside; trees fall and die, returning nutrients to the forest; and natural selection removes the weak for a species to continue and grow.  An odd metaphor, I know, but this leads me onto the state of the platform market. The past few years have been chaotic: there have been multiple messy re-platformings, acquisitions are still in abu...