Louis Williams: Building client confidence to handle market stress
Positive and negative emotions
Louis Williamson: "Ultimately, the end goal is a confident client and a resilient one in terms of managing their finances."
Psychology expert Louis Williams discusses emotional resilience in the face of market turmoil and explores how advisers can help build client confidence to ensure they stay invested during times of stress
We know, according to research, that someone's emotional state can strongly influence financial decisions they make. I want to explore how individual differences make investors more susceptible to either...
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