Louis Williams: Building client confidence to handle market stress

Positive and negative emotions

clock • 6 min read

Psychology expert Louis Williams discusses emotional resilience in the face of market turmoil and explores how advisers can help build client confidence to ensure they stay invested during times of stress

We know, according to research, that someone's emotional state can strongly influence financial decisions they make. I want to explore how individual differences make investors more susceptible to either positive or negative emotions. In that light, I have been looking closely at an individual's emotional resilience or stability and their subsequent ability or strategy for regulating their emotions during difficult market periods. Mind the behaviour gap We might find that an individual or client has an attitude behaviour gap, whereby they are broadly risk-tolerant, but during diffi...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Your profession

TISA welcomes tabled amendment allowing for personalised guidance

TISA welcomes tabled amendment allowing for personalised guidance

‘Crucial that consumers have access to targeted and effective support’

Ayesha Venkataraman
clock 25 November 2022 • 2 min read
7IM said the number of clients who would make different choices suggested that the industry still hadn't got it together to offer robust, yet flexible, solutions that deliver the right outcomes for advisers and their clients

Third of UK retirees need 'more support' before making decisions       

Advisers have the toughest role to play in retirement planning, experts say

Julia Bahr
clock 24 November 2022 • 2 min read
Hybrid advice models to tackle lack of investor confidence

Hybrid advice models to tackle lack of investor confidence

Number of firms in the hybrid space expected to grow near-term

Julia Bahr
clock 24 November 2022 • 4 min read