Jamie Farquhar: Why is the multi-asset sector growing in popularity?

60% of sales in July and August

clock • 4 min read

Multi-asset solutions have been growing in popularity among advisers over the last decade or so and, in this article, Jamie Farquhar explores the rise of the 'asset class'

Many years ago, the head of sales at a large UK fund management operation was overheard saying: "I don't care what the question is, the answer is multi-asset!" He was probably only half joking… He could quite possibly have claimed great foresight, as since then the sales of multi-asset funds have taken off, particularly within the retail distribution arena, driven by the financial adviser community. The Investment Association (IA) figures for the end of August 2020 showed £200 billion of funds under management in mixed assets and fund of funds, from a total of £1,300 billion across all a...

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