Russell Andrews: Why empathy informs advocacy

The ultimate client-centric proposition

clock • 4 min read

Russell Andrews discusses the evolution of hyper-personalised advice which takes the adviser/client relationship to the 'next level'. Here he explains how empathy and technology work to bring people together

Imagine a world where your financial adviser knows you like a parent, understands you like a friend, motivates you like a coach, looks out for you like a doctor, offers the flexibility of a smartphone, creates minimal friction like an Uber, and solves many things in a single place like Amazon. This is not a rose-tinted view of the future with flying cars and day trips to Mars. This is 2020's emerging norm, driven by changing client expectations, surging technology capabilities and continued increase in market competition. This perspective not only represents the shift to a more holist...

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