Russell Andrews: Why empathy informs advocacy

The ultimate client-centric proposition

clock • 4 min read

Russell Andrews discusses the evolution of hyper-personalised advice which takes the adviser/client relationship to the 'next level'. Here he explains how empathy and technology work to bring people together

Imagine a world where your financial adviser knows you like a parent, understands you like a friend, motivates you like a coach, looks out for you like a doctor, offers the flexibility of a smartphone, creates minimal friction like an Uber, and solves many things in a single place like Amazon. This is not a rose-tinted view of the future with flying cars and day trips to Mars. This is 2020's emerging norm, driven by changing client expectations, surging technology capabilities and continued increase in market competition. This perspective not only represents the shift to a more holist...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Female client focus 'vital' as great wealth transfer comes

Female client focus 'vital' as great wealth transfer comes

Intergenerational wealth planning importance

Professional Adviser
clock 06 February 2026 • 1 min read
Andrew Goodwin: Flipping the narrative on successful investing

Andrew Goodwin: Flipping the narrative on successful investing

'He's a pinball wizard, there has to be a twist'

Andrew Goodwin
clock 06 February 2026 • 4 min read
Paraplanners' confidence holding back progression

Paraplanners' confidence holding back progression

Aspiration and confidence gap over future career paths, SOTAN report finds

Isabel Baxter
clock 05 February 2026 • 3 min read