Mark Trousdale: Looking beyond gamification in digital advice
A truly 'sticky' digital experience
Mark Trousdale: Looking beyond gamification in digital advice.
Gamification and gamified client experiences are beginning to gain traction in wealth and investment management. However, the real potential remains largely untapped, writes Mark Trousdale
As a key component of many consumer platforms and apps, gamification and gamified client experiences are beginning to gain traction in wealth and investment management. However, the real potential is still...
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