Engaging and professional LinkedIn profiles don't come naturally to many and so Melanie Goodman, lawyer-turned-social media marketer, goes through some steps advisers can take to optimise their profiles...
In my experience, LinkedIn is like marmite for financial advisers, you either love it or hate it. What is undeniable though is that for those providing financial advice, LinkedIn provides the best social media channel to find high value leads - with a high probability of conversion. You will find many fellow professionals on LinkedIn, highly interested in engaging and building relationships with other professionals, advisers and businesses, so leveraging its benefits can be a game-changer. This, coupled with the diminution of in-person networking in this post Covid-19 era, renders a sear...
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