Chris Budd: How financial wellbeing helps clients

It's not about goals

clock • 3 min read

In his latest column for Professional Adviser, Chris Budd summarises the topic of financial wellbeing and considers why it is becoming so popular at the moment

What is financial planning? Let's start at the beginning. Financial planning is really very simple; work out what you want from life and then spend your money on that. Except, of course, that isn't very simple at all! Working out what you want from life - and what will make you happy - is actually pretty tough. We have many internal and external pressures that make it very difficult to understand what will make us happy. It is difficult, if not impossible, to challenge our own assumptions. This, then, is a key role of the financial adviser. To help a client reflect on their rela...

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