Jonathan Warren: We are all vulnerable customers now

'Shift the perception'

clock • 3 min read

The coronavirus crisis has made each and everyone of us a vulnerable customers, writes Jonathan Warren, who explains why this is an opportunity for financial services to act with decency and empathy

It is with great sadness that, as a nation, and indeed a global community, we now tackle one of the greatest health emergencies in modern history. The coronavirus has had a profound impact on our way of life, and I hope anyone reading this is keeping safe and well in these difficult times for everyone. I've spent the last couple of years immersed in the Financial Conduct Authority's (FCA) ongoing vulnerable customer agenda. The Financial Lives Survey in 2017 found that up to 50% of people in the United Kingdom (UK) show at least one characteristic of vulnerability. A quite staggering sta...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The enduring value of advice in an era of DIY investing

The enduring value of advice in an era of DIY investing

'The debate is about execution and consistency'

Chris Ball
clock 10 March 2026 • 4 min read
Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Recent research findings

Jen Frost
clock 09 March 2026 • 3 min read
News editor's view: What I've learnt from ambitious young women in advice

News editor's view: What I've learnt from ambitious young women in advice

To mark International Women’s Day this year, I wanted to shine a light on the young female talent out there in the advice profession.

Isabel Baxter
clock 06 March 2026 • 4 min read