Alan Moran: A story of why I only work with clients I like

Clients are like family

clock • 6 min read

At Interface Financial Planning we provide client centred financial life planning, which is probably more comprehensive than most, writes Alan Moran. At the risk of being controversial in this month’s column, he asks other advisers: where are the limits to your advice?

How do you connect with your clients? Perhaps you have a different business model and engage with your clients at arm's length, but for me my clients become as close as one of my family. They are a joy to be with and a pleasure to be in touch with. I was privileged to work with the wonderful David Scarlett several years ago, if you haven't read his first book The Soul Millionaire it is an inspiring read (as is his second: The Flight of The Soul Millionaire).  David is an advocator of creating a niche and he uses Geographical, Occupational, Demographic, and Psychographical as his point...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Support for clients with disabilities not 'broad enough' in financial advice

Support for clients with disabilities not 'broad enough' in financial advice

Evidence of ‘massive improvements’ but there’s still more to do

Sophia Panayi
clock 14 July 2026 • 6 min read
Foresters Financial receives targeted support permission

Foresters Financial receives targeted support permission

Proposition to launch in coming weeks

Sophia Panayi
clock 14 July 2026 • 1 min read
Advisers urged to prepare for crypto regime despite continued caution

Advisers urged to prepare for crypto regime despite continued caution

‘Advisory firms cannot treat this as someone else's problem’

Isabel Baxter
clock 13 July 2026 • 4 min read