Tom Ellis: A bizarre moment for Royal London to end its Ascentric platform journey

Outside the family circle

Tom Ellis
clock • 5 min read

On hearing the news that Royal London is looking to sell its adviser platform Ascentric, Tom Ellis offers his thoughts on the unorthodox history of the life company’s dabble in the adviser platform world…

Years of re-platforming struggles: check. Messy platform migration: check. Sell to another company and let them repeat: task ongoing… Royal London has fulfilled all the adviser platform market obligations, though it has been an slightly odd journey for the life company. For starters, it has been invested in the Ascentric platform since 2007, though it didn't fully own the company until 2015. This is unorthodox in that the platform had already begun the nightmare of a shift to new technology when Royal London went all-in - platform acquirers usually look to begin that despairing state ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform innovation: Terry Huddart on 7IM's Online Reporting

Platform innovation: Terry Huddart on 7IM's Online Reporting

'It's a fundamental upgrade to the client area of the platform'

Terry Huddart
clock 24 October 2025 • 6 min read
AJ Bell reports record platform AUM of £103bn

AJ Bell reports record platform AUM of £103bn

AUM and customer numbers both up 19% in the year

Jenna Brown
clock 23 October 2025 • 3 min read
Private markets for the mass affluent: How wealth platforms can scale access

Private markets for the mass affluent: How wealth platforms can scale access

‘The opportunity is clear’

Borja Largo
clock 15 October 2025 • 5 min read