Keith Churchouse: Why a 'vanilla' investment approach makes perfect sense

Make mine a 99!

clock
Keith Churchouse: Why a 'vanilla' investment approach makes perfect sense

In his latest column for PA, Keith Churchouse explores the quiet demise of Equitable Life, the marketing merits of provider product pushes and why he advocates a 'vanilla' house investment view (with the occasional flake thrown in for good measure)

Sure, we know that the general election, Christmas and the New Year are over, and the new decade has begun. It proved to be a busy end to the ‘teen-ies', but with all this noise going on, it was easy...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Tap into our community intelligence through our regular Pro Adviser poll.
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Lee Hartley: "The DBO model - which is singularly the best decision we have ever made - was borne from completing three acquisitions in 2011 that ultimately were far more difficult and delivered far less value to the business than we thought they would."

A decade of deals: Lee Hartley on Fairstone's ten years in consolidation

As Fairstone marks its tenth year in the consolidation market, Jenna Brown talks to chief executive Lee Hartley about his steep acquisition learning curve, what the future holds for advice practices and his deal of the decade

Jenna Brown
clock 25 November 2021 • 8 min read
Luke Norman: "When you consider that at 18, it becomes possible to apply for an overdraft facility or credit card, start a gambling account or even buy a house, the consequences of a lack of basic financial literacy can be potentially very damaging and could impact a young person's financial position for years to come."

Luke Norman: Going back to school to close the financial education gap

Back in the classroom

Luke Norman
clock 24 November 2021 • 3 min read
Tim Sargisson: "As ever, the importance of trust and value to those paying for financial advice and those considering taking it remains."

Tim Sargisson: Research is what I'm doing when I don't know what I'm doing

Bigger is always better, right?

Tim Sargisson
clock 24 November 2021 • 3 min read