In his latest column for PA, Keith Churchouse explores the quiet demise of Equitable Life, the marketing merits of provider product pushes and why he advocates a 'vanilla' house investment view (with the occasional flake thrown in for good measure)
Sure, we know that the general election, Christmas and the New Year are over, and the new decade has begun. It proved to be a busy end to the ‘teen-ies', but with all this noise going on, it was easy not to spot Equitable Life slipping away on New Year's Eve to Utmost Life after about 19 years of angst and wrangling that saw many experience financial losses. There were no fireworks or celebrations as the oldest Mutual, founded in 1762, slipped away. Many questioned if it all looked too good to be true whilst it operated up to December 2000. As we know, the answer proved to be yes, ...
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