Simon Goldthorpe: How being a SWOT can help you grow your business

clock • 4 min read

Boris Johnson may have tried to insult David Cameron by calling him a 'swot', writes Simon Goldthorpe, but, for IFA business owners, it may not be such a bad thing...

If you've been through the British education system and have been called a swot, the chances are it wasn't meant in a nice way. Dating back to the 1860s, the word swot has been used as a derogatory term to describe people who would rather bury their heads in a maths textbook than attend the school disco. Recently, Supreme Court Judge Lady Hale was criticised for calling herself a ‘girly swot', an apparent dig at Boris Johnson for referring to former Prime Minister David Cameron in such a way.  But for forward-thinking financial advisers wanting to grow their business, being a SWOT ...

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