Tom Ellis: How Embark Group became the new big platform on the block

Mix it with the big boys

Tom Ellis
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"Embark Group has shifted from a new, green-eyed and ‘low cost' kid on the block to an established business."
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"Embark Group has shifted from a new, green-eyed and ‘low cost' kid on the block to an established business."

The big players in the platform market have been established for a few years now, writes Tom Ellis, but after recent events it is clear there is a new kid on the block

Embark Group has stormed onto the adviser platform stage in recent months with two solid-looking acquisitions but, until recently, the firm's emergence has been rather understated. Back in early 2016 it...

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