Barry Horner: The difference between a financial adviser and a financial planner

Typically, a financial adviser will have a product focused view of the market, looking at solving money and financial matters with the delivery of a suite of financial products. A financial planner, by contrast, will take the time to really understand what motivates you and what you want to achieve out of life and then make recommendations that align your finances with your broader life goals. This could be summarised by saying that it is the difference between seeing the bigger picture or solving the immediate problem. One is not wrong and the other right - they are simply ‘different...