Katherine Davidson: Melting the millennial myth

‘Not so special, snowflake’

clock • 6 min read

Are millennials genuinely so different from previous generations? Katherine Davidson takes a closer look at the results of new research challenging that widely held view

Last month I was invited to present at a conference in Berlin, for which I spent a couple of days preparing and then got up at 4am to fly over and attend. The speaker before me confidently told the audience that millennials lacked their elders' work ethic so would drag down productivity and GDP growth. As I took to the stage, I rather wondered why I bothered … Millennials, broadly defined as the generation born between 1980 and 2000, have grown accustomed to these sweeping generalisations. We are blamed for weak new car sales, the death of bricks-and-mortar retail, rising debt and flaggi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Don't think of consolidation as the end of independent advice. It isn't'

'Don't think of consolidation as the end of independent advice. It isn't'

Continuity before everything else

Tom Rowe-Jones
clock 02 September 2026 • 5 min read
SENDA calls on profession to share how it supports families with disabilities

SENDA calls on profession to share how it supports families with disabilities

Part of white paper launching in November

Isabel Baxter
clock 02 September 2026 • 2 min read
Plannex memberships boosted by 'out of the blue' Reddit influx

Plannex memberships boosted by 'out of the blue' Reddit influx

Without spending a penny on the social media platform

Isabel Baxter
clock 01 September 2026 • 5 min read