Dawn Hyams: Millennials - willing to learn but nowhere to turn

Failing to engage millennials a missed opportunity

clock • 6 min read

The investment and advice sectors must stop putting millennials in the 'too difficult' box, writes Dawn Hyams - after all, in a few years' time, these savers will be their core clients

In a connected age, where the quality of the customer experience has become increasingly important across sectors, the financial industry faces a challenge - though also an opportunity - in engaging the next generation of clients. Many other consumer-focused sectors have been developing greater client interaction and engagement through digital channels and the financial organisations that do this best will likely benefit most from an increasingly digitalised client base. Recent consumer research with more than 2,000 end-investors, conducted by The Wisdom Council and delving into the s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read