Dawn Hyams: Millennials - willing to learn but nowhere to turn

Failing to engage millennials a missed opportunity

clock
Dawn Hyams: "Most millennials feel as if they are coming in halfway through a conversation when they try to engage with pension communications."
Image:

Dawn Hyams: "Most millennials feel as if they are coming in halfway through a conversation when they try to engage with pension communications."

The investment and advice sectors must stop putting millennials in the 'too difficult' box, writes Dawn Hyams - after all, in a few years' time, these savers will be their core clients

In a connected age, where the quality of the customer experience has become increasingly important across sectors, the financial industry faces a challenge - though also an opportunity - in engaging the...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Tap into our community intelligence through our regular Pro Adviser poll.
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

HMRC to refund £42m in overpaid pensions tax in Q4 2021

HMRC to refund £42m in overpaid pensions tax in Q4 2021

Over 13,000 repayment claims

clock 17 January 2022 • 2 min read
“The inter-generational wealth transfer is upon us now, so we need to be on the front foot," said Sarah Lord, president of the PFS.

PFS reveals focus on 'new generation of clients' in 2022

Evolving with a changing demographic

clock 17 January 2022 • 2 min read
Tavistock acquires South West firm for £3.7m

Tavistock acquires South West firm for £3.7m

Tavistock's second deal in a week

Tom Ellis
clock 17 January 2022 • 1 min read