Graham Bentley: So how do you name your model portfolios?

What do you call your model portfolios? Do you use subjective human behaviours such as ‘Cautious', ‘Balanced', ‘Aggressive' … ‘Psychopathic'? Or do you prefer a zoomorphic approach, perhaps using degrees of cuddliness - ‘Bambi', ‘Baloo', ‘Banzai' or ‘Balrog'? The regulator is concerned that portfolio names may not reflect varying exposures to equities, clients thus finding themselves in portfolios that may hold greater risks of capital loss than they were led to expect. Yet this represents a fundamental misinterpretation of the issues. ‘Asset allocators' such as Distribution Technolog...