Financial services firms often make the mistake of seeing marketing as merely the 'colouring-in' department but our Armchair Critic Brendan Llewellyn reckons he has now found a book to persuade them otherwise
If ever I am asked to suggest a good book about financial services marketing, I tend to struggle to find an answer - although, with the publication of No Small Change by Lucian Camp and Anthony Thomson, I reckon I now have a strong candidate. The authors are both high-profile and successful long-term practitioners in this sector. Camp has run a series of leading financial services agencies while Thomson started not only the Financial Services Forum but also Metro Bank and Atom Bank. Aimed at practitioners in the financial sector, No Small Change is written in a highly conversational s...
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