Armchair Critic: Do you have a 'Brand Stand'?

'Brand' is what you stand for

clock • 3 min read

Professional Adviser's Armchair Critic Brendan Llewellyn explains why it should not be beyond any advice firm to build the required affinity that is in the DNA of every great brand

A brand is what you stand for. It's also what people think you stand for. And what you think you stand for And what they think you stand for Had better to be more or less the same. If not, you may have to say, or even do, Something different. Because when it comes to brand What you do is much more important Than what you say. So if you build it, this ‘Brand Stand', Will they come? Yes, they might well. If you build it well, with the right substance, Then they will not only come, They will also stay. Because your Brand Stand will be A landma...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read
Half of UK advisers cannot see clients' crypto assets

Half of UK advisers cannot see clients' crypto assets

Research from CoinShares

Sophia Panayi
clock 25 June 2026 • 2 min read
SENDA launches first accredited training courses for special needs planning

SENDA launches first accredited training courses for special needs planning

Full certification programme to follow

Sophia Panayi
clock 25 June 2026 • 3 min read