Armchair Critic: Do you have a 'Brand Stand'?

'Brand' is what you stand for

clock • 3 min read

Professional Adviser's Armchair Critic Brendan Llewellyn explains why it should not be beyond any advice firm to build the required affinity that is in the DNA of every great brand

A brand is what you stand for. It's also what people think you stand for. And what you think you stand for And what they think you stand for Had better to be more or less the same. If not, you may have to say, or even do, Something different. Because when it comes to brand What you do is much more important Than what you say. So if you build it, this ‘Brand Stand', Will they come? Yes, they might well. If you build it well, with the right substance, Then they will not only come, They will also stay. Because your Brand Stand will be A landma...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read
Identifying financial coercion is part of Consumer Duty – PIMFA

Identifying financial coercion is part of Consumer Duty – PIMFA

‘If you’ve got concerns, you need to take some action’

Sophia Panayi
clock 21 May 2026 • 2 min read