Armchair Critic: Do you have a 'Brand Stand'?
'Brand' is what you stand for
Professional Adviser's Armchair Critic Brendan Llewellyn explains why it should not be beyond any advice firm to build the required affinity that is in the DNA of every great brand
A brand is what you stand for. It's also what people think you stand for. And what you think you stand for And what they think you stand for Had better to be more or less the same. If not,...
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