Mark Loosmore: When to push back on a behavioural nudge

A prompt to engage in the decumulation phase could have potentially damaging results

clock • 4 min read

Simply replicating technology that prompts good behaviour in accumulation and offering it to the more complex decumulation market will not work, warns Mark Loosmore

In March 1989 Tim Berners-Lee made a proposal for an information management system that eventually came to be the World Wide Web. In May of the same year Queen released the most apt soundtrack to accompany the development of Berners-Lee's gift to the world - ‘I want it all'. The chorus wasn't the most complex - "I want it all, I want it all, I want it all, and I want it now" - but thus was the ‘now' generation was born. It was all Tim and Freddie's fault. Bet you never knew that. Want a loan in two minutes? Go online and fill in an application form. Want to raise funds quickly by s...

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