Banker's Umbrella: Why you need to talk to journalists

Why you need to talk to journalists

clock

In the second of a new column for Professional Adviser, the quasi-mysterious Banker's Umbrella explains how (good) content is king, and why that is important for every adviser out there....

Tattoos, what's up with those? It used to be that only sailors, bricklayers and Danish kings had tattoos. Now they're all over the place, like one of those speeded up films depicting the spread of an ice age, tattoos are crawling up bodies covering ever larger amounts of surface area. Such is the proliferation of tattoos that clothes can no longer cover them and they are emerging from under shirt collars and cuffs. The thing about tattoos is that they are like content, specifically the stuff we read and watch and consume everyday, mostly on the web. Like tattoos, there's just so...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Roger Brosch: Advice should also mean investing in your memory bank

Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

Roger Brosch
clock 27 August 2026 • 3 min read
Advice JVs: Why professional services tie-ups are moving beyond referrals

Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
clock 27 August 2026 • 6 min read
The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read