Is financial planning sexy?

Last year, while presenting at the Personal Finance Society conference, I reminded the audience: "Helping people get what they want - that's what we do." But then, as often happens, a crazy thought found its way into my head. I exclaimed: "Financial planning - it's the sexiest job in the world." "Wow, that was good", I thought to myself, rather smugly. It must have resonated with a few in the audience too, because heads went down and they started to scrawl some notes (it's always a relief to see that happening). Trouble is: I've not been able to stop thinking about that statemen...