The real price of a platform: Current charges signal future intent

Are some platforms indirectly in competition with their adviser clients?

clock

The chosen charging structure of a platform can tell you a lot about its future strategy - and its current priorities.

Any adviser could be forgiven for feeling their head is spinning, faced with the diverse range of charging structures that the 30-odd platforms operating in the UK have unveiled over the past two years. Now the burden is on each firm to determine which of these propositions is likely to be most appropriate (and most acceptable) to their various client segments. Due diligence is important and not just because it is a regulatory requirement – it is also important as it is the client who now directly shoulders the cost of platform administration. In addition, every advisory firm needs...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platforms told to 'clean up their data' as transfer charter approaches

Platforms told to 'clean up their data' as transfer charter approaches

The Platforms Association to launch charter later this month

Isabel Baxter
clock 09 June 2026 • 4 min read
Vanguard UK Platform Awards – Advisers, cast your votes

Vanguard UK Platform Awards – Advisers, cast your votes

Voting open across several categories

Clive Waller
clock 08 June 2026 • 1 min read
Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read