To be clear: Should you put your charges on your website?

It appears few financial advisory groups offer full breakdowns of their charging models in this way, yet wouldn’t it help potential clients make an informed decision about the company? Mightn’t it even improve firms’ prospect-to-client success rate? The stock answer seems to be that advisers do not want clients to judge them on price. If you charge £1,400 to research and find suitable investment options for clients, as one London-based IFA does, mightn’t it be detrimental to the firm (because it will lose the business) and the client (because he or she may wind up receiving inferio...