Be prepared for providers to directly target your clients

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Divisional director of financial services at market research company GfK, Martin Grimwood, argues that servicing the mass market may mean advisers have to accept providers contacting their clients directly.

As the Retail Distribution Review (RDR) approached, there was a lot of discussion around advisers not being able to service mass market investors.  I'm a market researcher and our findings suggest a significant proportion of the mass market investors would actually prefer to self-select investments rather than pay a fee for advice. So regardless of whether advisers want to service mass market needs, many investors may soon be looking for an alternative distribution channel through which they can source investments. But can IFAs and providers create solutions that meet their busines...

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