Blog: Moving virtual clients to the real world

More and more advisers are now looking to social media as the next phase of their marketing strategy. However, many are still sceptical of the benefits or wrestling with the compliance implications or wondering where they can find the time for yet another ‘distraction’ (and it can become one, if you let it). There is no question that social media can be an effective component of your overall marketing strategy. Component is the key word here. It will not result in a flood of immediate enquiries and it cannot replace more traditional marketing activity, but it most certainly can supple...