Thoughts on...finding the 'right' client

Previously we looked at how to find your niche market. Today I want to look at how you can attract more ideal clients from that niche. Essentially, now that you have a clearly identified target market or niche, getting your marketing message out to them is essentially a five-step process. Where is their 'pain'? Understanding your prosepctive clients' worries, problems, concerns and frustrations and how these affect their lives both practically and emotionally is crucial to crafting your marketing messages. You have to be able to get their attention and able to articulate their 'p...