Another quarter, another social media phenomenon IFAs will be told to get onboard with. This time around, it's Quora. It isn't, as one asset manager thought, a vegetarian meat-alternative. It's a social answering service that's causing all the fuss.
Quora went into beta a year ago. Since December there have been two large influxes of members leaving the site with 500,000 users at present. Now, forgive a jaded online journo, but it's getting harder to be excited about these flashy sites. For every Foursquare there are a hundred other ideas which are similarly functional, but have failed. Why? Well, because social media only works socially, i.e. if there are other people on a network, and we may be getting tired of endlessly updating four or five different profiles constantly, so we stop joining networks. People have been saying...
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