How to network

As part of his ‘Thoughts on…’ series, marketing consultant Steve Billingham says when it comes to networking, a smile and a few business cards can go a long way

clock •

As part of his ‘Thoughts on…' series, marketing consultant Steve Billingham says when it comes to networking, a smile and a few business cards can go a long way.

Networking is a crucial part of developing a referral network and opening new doors. It’s also a great way to find new customers, prospects and suppliers. Networking is not about trying to sell your services to someone the minute you walk in the door either, but it does sit outside the comfort zone of many people, not just advisers. Many quite natural fears often deter people from networking at all. People are often worried about one or a number of the following: What if I run out of things to say? What if I end up standing on my own? What if I end up stuck with someone I don’t like? ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2026: Photo highlights from the night

Women in Financial Advice Awards 2026: Photo highlights from the night

Celebrating the best women in advice and financial services

Professional Adviser
clock 06 November 2026 • 1 min read
Feel Good Friday: Rathbones donates £35,000 to London Youth

Feel Good Friday: Rathbones donates £35,000 to London Youth

Youth Work Week

Professional Adviser
clock 06 November 2026 • 1 min read
Women in Financial Advice Awards 2026: Winners' gallery

Women in Financial Advice Awards 2026: Winners' gallery

Championing women in advice and financial services

Professional Adviser
clock 05 November 2026 • 1 min read