Why cheaper is not always better

Last week I was sitting on a plane waiting to fly back home to Edinburgh after a tough couple of days of meetings, IFA seminars and journalist briefings. When you really, desperately want to go home, an hour sitting on a domestic flight can feel like an eternity and I often wish that someone would invent a Star Trek style transporter so that I could "beam" back to Scotland in a nano second. Of course on this occasion it felt worse because we were delayed. The aircraft hadn't gone technical, nor had there been a late arrival of the inbound aircraft, which are the usual excuses. No, someone...