Stargazing

clock

IFAs wanting to move to a fee-based business model are often told they should segment their client base and concentrate on those clients who are likely to be most profitable.

Some light-hearted research published by APACS recently could make the task a whole lot easier, as it claims consumers’ payment behaviour can be predicted according to their star sign. The survey of 2,000 consumers suggests Capricorns are the most financially astute – they are financially responsible in most areas, but they let themselves down when it comes to paying their credit card bills. Sagittarians are not the most financially organised star sign, but they are responsible when it comes to paying off their credit card bills and checking their statements. Other potentially good...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read