This won't be ezy, lol x

I wondered what a customer would key into Google (all other search engines are equally as good – I should work for the BBC) – here’s some examples: 'Covering my needs if I die' got 415,000 results, while 'What happens if I die? got 688,000 results. Mmm.. a bit more digging here. I wonder what happens when I start using words that WE use every day, as an industry, in things like Key Facts documents and policy documents, to describe what we do – rather than words that consumers might key in? 'Death Benefit' got 4,070,000 results. We’re onto something here! 'Life Assurance' got 5,010,000...