Your biggest problem is the IFA image

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The day has arrived when I reveal my true opinion of the IFA market, and having worked in this arena now for the best part of nine years there's certainly been a lot of change.

But perhaps what hasn’t altered in that time is the struggle IFAs seem to have in improving their image, sadly because for the majority of knowledgeable and genuinely caring IFAs trying to help clients there is still a part of the market with a horribly negative attitude and which appears to undo all of the good work everyone else attempts. What I take away with me when I leave IFAonline tomorrow is the absolute belief the IFA sector is doing an excellent job in trying to help clients plan for their financial futures, and without it the consumer will suffer a detriment. I’ve met a huge num...

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