Time for a campaign?

Some providers are starting to show their support for such a campaign, which is good. We support it too. In fact we’d like to do whatever we can to get this thing up and running. What thing though? What does such a campaign entail? Let’s stop for a second and take stock of just what may be involved here. In the past I can’t recall any industry-wide sponsored or funded campaign to promote one area of our market place. I remember a few good campaigns from providers, some of which are ongoing. I also remember a few dodgy campaigns – a Government advertising campaign with sheep and sheepdog...