I hope you all had a restful break and are ready to return to the fast paced protection industry that we know and love. And wasn't it just that last year?
Providers had to continually adapt their offerings to remain competitive throughout 2008. We saw regular product re-prices throughout the year and developments to online systems, a wider use of tele-interviewing and tele-underwriting and an increase in the promotion of business protection, to name but a few of the recent changes. In addition, one of the most commonly enhanced products has been critical illness cover. Providers are adding more conditions, just to continue to be a contender in this market and to carry on being recommended by advisers. Ultimately though, there are othe...
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