If you want to improve reputation, you need to do reputable things and make sure that your reputation is not owned by someone else who can dictate what people should think of you. That is the philosophy which lies behind the case for a professional body for financial advisers and planners, which I set out last month.
To the extent that you do disreputable things, the likelihood of someone other than yourself becoming recognised as the authoritative spokesman on your reputation grows. For example, if you mis-sell or churn to the detriment of clients, you can expect the FSA or the press to have something to say on the subject – and their comments will be recognised as true. So the case for a professional body, and setting it up, are only the first steps. The crucial test will be what it does to earn more respect. What I plan to do over the next few months is to look at some of the principal step chan...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
