Credit crunch proves diversification works

It’s weird but throughout the news coverage of Northern Rock’s problems, I had no idea of how badly this was affecting the mortgage industry, until that conference in Bolton. For example, I learned that twenty eight different mortgage products were either pulled or changed in just one day during the height of the ‘crisis’. Imagine trying to see your customers whilst trying to keep up to date with what products were still available or not? Nightmare… Ironically our presence at the conference had been arranged a few months ago, before the Northern Rock problems arose. We’d agreed to d...