Most advice firms not planning to implement targeted support - research

Firms are taking a ‘wait and see’ approach

Sophia Panayi
clock • 3 min read

Most (63%) wealth management and financial advice firms who are PIMFA members are not planning to offer targeted support services, according to research.

PIMFA's second Regulatory Insights Tracker, surveying 56 member firms between February to March 2026, revealed 40% agreed that targeted support will play a significant role in helping retail investors make better financial decisions, with only 4% disagreeing and 57% reserving judgment. Additionally, 31% agreed the regime will set savers and investors on a pathway towards holistic financial advice, with just 18% disagreeing, while 52% offered no strong view. PIMFA believes this is "further evidence of a 'wait and see' approach". Similar sentiment towards simplified advice Alongsid...

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