Number of retirees 'shopping around' for annuities reaches record high

Two-thirds of annuities were finalised after customers shopped around for best rates

Jasmine Urquhart
clock • 2 min read

The number of retirees “shopping around” for the best annuity rates has reached a record high, Just Group says.

The firm's analysis of Financial Conduct Authority (FCA) Retirement Income Market Data found two-thirds (62%) of annuities this year (2024/25) were purchased after customers had shopped around for the best rates, up from 59% the previous year and 53% the year before. It found that two in five (40%) of these had done so with professional brokers and 22% with advisers, while 68% overall with large pensions (£50,000 and above) had switched providers. The proportion of those purchasing annuities, also known as guaranteed income for life (GIfL) products, from their existing provider was lo...

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